2013年6月27日星期四

【Week 1】--- The Briefing Class

Briefing on the first day of photography class,

Coursework
This module will be graded from the coursework carried out throughout this semester. It consists of 3 Exercises, 1 project, and a portfolio submission.
Exercise 1: Presentation of 10–15 of your best-liked pictures
In this exercise students will explain the reasons they like the chosen pictures, what they found interesting when taking/choosing or after taking/choosing the picture. By this process students exercise their ability to discern and reflect on what makes a good picture theoretically.
Exercise 2: Exposure
The second exercise is divided into 3 areas (Aperture, Shutter Speed & ISO), all of which directly control the quality of an exposure. This exercise will give the student an understanding of how the 3 aspects work in combination to create an exposure.
Exercise 3: The Zone System & The Rule of Thirds
This exercise delves in more detail on exposure using the Zone System method developed by Ansel Adams. Having learnt the said system students will create exposures by pre visualizing the result. Aside from exposures students will have a better understanding of composition upon learning the two-thirds theory. Used in combination Exercise 3 will result in a visual of good exposure & composition. Exercise 3 is divided in 2 parts;
3a) Highlights, Middle Tones and Shadows
3b) An Ansel Adams like exposure
Project : Theme Based: Presentation of 5 images in printed form
Introduction
Student, you have by now completed various exercises on Exposure and composition. This would mean that by now you would be able to control your exposures after pre determining the desired result ala The Zone System (To be able to anticipate the final result before making the exposure)
The Rule of Thirds would have given you a simple formula to work with in regards to composition, which can serve as guide when composing pictures.
With all the above done and understood, it is now time to put your mettle to the test.
Your Task:
Choose a Subject of Interest, i.e.: Architecture, Landscape, Peoples, Person, Still Life, etc. and capture a series of 5 pictures and print them.
To elaborate further:
If the subject is Architecture and the topic is KLCC, you will shoot a series of 5 pictures on that topic only. This work will then be edited in Adobe Photoshop, printed and presented to the class. Of course to achieve a series of 5 pictures you will have to visit the topic several times before achieving pictures of good quality (Exposure and Composition). It is through this process that you will learn to plan your shots before actually shooting them.
A picture from a digital camera is only half baked if it has not been edited in a photo editing software. There are a few good photo editing software’s out there in the market and we shall be using one of the best, “Adobe Photoshop”. Demonstrations will be given during the course of Project.
When all your 5 pictures have been approved you shall then begin the final phase of the project, which is to print your pictures from a photo lab and then present it in class.
TGC Portfolio
The Taylor’s Graduate Capabilities (TGC) Portfolio is a document that collates all assessments produced in a module and reflects a student’s acquisition of the Module Learning Outcomes and Taylor’s Graduate Capabilities.
The portfolio is an edited document to include all the work produced in this module. Visual diary and process of work (packaged) are to be included as part of the portfolio submission. The portfolio should be an A4 bounded document. Images, drawings, text and so on must be well edited, legible and composed. The printed Portfolio must encapsulate the acquisition of Programme Learning Outcomes and Taylor’s Graduate Capabilities, and showcase the distinctiveness and identity of the student as a graduate of the programme.
Each student is to develop an ePortfolio, a web-based portfolio in the form of a personal academic blog. The ePortfolio is developed progressively for all modules taken throughout Semesters 1 to 5, and culminates with a final Portfolio in printed form produced in the final semester.
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Objectives of Project
  • To achieve a series of 5 well exposed and composed pictures
  • To develop an eye for a story / for a point of interest.
Learning Outcomes  of this Project 
  • Critically evaluate their photographic images.
  • Produce well exposed images using the manual functions of their camera
  • Produce well composed images using the Rule of Thirds.
  • Utilize the Zone System when exposing pictures.
  • Execute basic lighting formulas (Ambient)
  • Use Adobe Photoshop to edit pictures at a basic level.
Presentation method
  • 5 printed photographic prints, Full frame pictures with a white border around the image. Size 8×10” Matt or Glossy (your choice).
Submission Requirement
  • Please Submit all 5 printed copies in an A4 Clear book (prints encased in a plastic sleave filed in a black/grey/etc File).
Assessment criteria
The assessment for this assignment will be based on
  • Whether you have successfully managed to make good exposures (Whether the images have a healthy tonal range)
  • Whether the images are well composed
  • Whether Adobe Photoshop has been successfully used to enhance the image.
Marking criteria
Marks shall be distributed as follows:
10% − Exercise 1 (Presentation)
10% − Exercise 2 (Aperture, Shutter Speed & ISO)
20% − Exercise 3 (Zone System)
40% − Project: 5 Thematic Pictures
− Exposure
− Composition
− Editing (software manipulation)
− Consistency in the series
20% − Portfolio
100% − Total
Marking Rubric
Exercise 1(10%): Presentation of 10 of your best-liked pictures
1. Content (5%):
Marking Criteria: The presentation must showcase a variety of pictures: personal(self shot), landscape, portrait, still life, etc. from different photographers. All pictures must be credited and explained.
2. Clarity of voice (5%):
Marking Criteria: The student must be clear and concise in their delivery and explanation of their pictures. Evidence of understanding can be deduce by the confidence of their delivery.
Exercise 2 Exposure(10%):  2a) Aperture, 2b) Shutter Speed,  2c) ISO
2a) Aperture (3%)
Marking Criteria: The student must capture the evidence of the Aperture’s influence in exposure using the various f-stops. The student must also capture the evidence of the Aperture’s influence on depth of field.
2b) Shutter Speed (3.5%)
Marking Criteria: The student must capture the evidence of the Shutter’s ability to freeze fast moving objects and blur moving objects.
2c) ISO (3.5%)
Marking Criteria: The student must capture the evidence of degradation of image as the ISO increses in sensitivity. The student also must produce evidence that ISO can directly affect exposure.
Exercise 3 The Zone System (20%): 3a) Light, Middle & Dark Shades, 3b) Ansel Adams Shot
3a) Light, Middle & Dark Shades (10%)
Marking Criteria: The student must show evidence of using the Zone System to capture the right exposure of a subject with light tones, a subject with middle tones and a subject with dark tones.
3b) Ansel Adams Shot (10%)
Marking Criteria: Using the Zone System, student must produce 3 black & white pictures that shows evidence of depth and richness in tonal value by capturing a light, middle and dark tones and at the same time maintaining details (texture and tone) in the black and white areas of the picture.
Project (40%) : Theme Based
1. Exposure (10%)
Marking Criteria: The student must show suitable evidence of tonal range (specific to the demands of his/her theme).
2. Composition (10%)
Marking Criteria: The student must show evidence of understanding the Rule of Two-Thirds. Composition enhanced by cropping an image is acceptable to heighten the dynamism or intensity of the picture.
3. Editing (10%)
Marking Criteria: The student must show evidence of editing in Photoshop(or any similar industry standard software) to enhance exposure/composition or to use filters to enhance the subject matter within the picture. Care must be taken not to indulge in the over use of filters. Photographs edited may differ from its original only by a threshold of 15-20%.
4. Consistency (10%)
Marking Criteria: All 5 pictures must maintain an identity by way of mood and style. Consistency while required must not be monotonous, suitable variations within the theme needs to be present in the series.
Portfolio (20%)
Marking Criteria: The portfolio is an edited document to include all the work produced in this module. It is a visual documentation of the process in chronological order (neatly packaged and presented). The portfolio should be an A4 bounded document. Images, drawings, text and so on must be well edited, legible and composed.
Each student is to develop an ePortfolio, a web-based portfolio in the form of a personal academic blog. The ePortfolio is developed progressively for all modules taken throughout Semesters 1 to 5, and culminates with a final Portfolio in printed form produced in the final semester.
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Suggested References
Magazines
  • National Geographic Magazine and website
  • Time Magazine
  • Newsweek
  • Vogue Magazine
  • Wall Paper Magazine
Reference Books
  • Micheal Freeman. 2007. The Photographer’s Eye: Composition and Design  for Better Digital Photos
    , 1 edition, Focal Press
  • 7. Bryan Peterson. 2010. Understanding Exposure, How to Shoot Great Photographs with Any Camera
    , 3rd Edition, Amphoto Books
Online Reference
During this semester, I choose this subject as my elective because I want to learn the photography skills and want to know how to use a DSLR camera. It was because I had bought my camera one year ago and I still dont know how to use it. So I decided to take Introduction of Photography as my elective subject.

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